Morrell |
Road
# 5330 |
40'
Double-Sheated Wood Reefer w/Vertical Brakewheel |
Part #MTL-049 00
610 |
N Scale Supply Price:
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New:
March 2012 |
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This 40’ double-sheathed
wood reefer with vertical brake wheel is painted brown with reefer
yellow sides. The large Morrell’s Pride billboard advertisement
as well as the side lettering is black. End lettering is white.
It was built in April 1934 and ran the Midwest on B-1 National trucks
from 1934 into the 1940s. This reefer, like others, was designed
to
haul perishable goods such as meat, dairy products, and beer, any
load that required a cool temperature. The billboard reefers were
seen by thousands as they transported their cargo; a great form
of advertising. Begun in the late 1800s, the practice continued
until the 1930s when the ICC restricted lettering and car decoration
in response to complaints. |
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